A Website Built for the Way Coaches Work

TeamBuildr is one of the most trusted names in strength and conditioning software, used by over 3,000 programs from high schools to pro teams. But their website didn’t reflect their leadership, their personality, or the powerful new platforms they were bringing to market. They turned to Matic to help reimagine how their story (and product ecosystem) was told.

Turning a Complex Product Suite Into a Cohesive Story

We partnered closely with TeamBuildr's internal team to rebuild their digital experience from the ground up: new IA, new messaging, new platform pages, and a fresh visual system that mirrors the confidence and clarity of the coaches they serve.

Shaping a Clearer, Smarter Story

TeamBuildr had launched multiple new product lines, but their old site made them hard to find and harder to understand. We worked with their product and marketing teams to structure a clearer story across platforms, use cases, and customer types. Each page was purpose-built to help coaches find the tools they need, without sorting through marketing fluff.

Messaging That Drives Decisions

TeamBuildr’s audience isn’t made up of passive buyers. They’re decisive, outcome-driven, and extremely good at sniffing out BS. So we leaned into a tone that respects their time and mirrors their mindset: direct, no-frills, and built on real benefits.

By mirroring each persona’s language, from pro-level precision to high school energy, we built trust, reduced bounce, and sped up decision-making across the site.

Design That Mirrors Product Maturity

We introduced a modernized visual system that aligns with TeamBuildr’s expanded product offering and leadership in the category. Confident typography, sharper color logic, and UX components built for conversion elevated the experience without losing the brand’s edge.

SEO With a Strategic Edge

From H1s to platform architecture, every element was designed to boost discoverability for key terms like strength training software, AMS, and performance coaching platform, without compromising tone or clarity. The result is a site that works as hard as the team behind it.

A Digital Experience That Moves Like an Athelete

• Sharper Positioning – Messaging and structure that align with TeamBuildr’s leadership in strength and performance tech.

• Improved Discoverability – SEO-optimized architecture and copy built to capture demand and surface key product offerings.

• Streamlined Funnel Paths – A smoother user journey from platform education to free trial, demo, or purchase.

• Future Proofed Platform – A scalable, conversion-focused site designed to grow with their expanding product ecosystem.

Through close collaboration, deep discovery, and focused iteration, we helped TeamBuildr translate the strength of their product into a site experience that’s clearer. faster, and as strong as the people who use it.