Bringing the Brand to Life Online

Cover Your Pergola (CYP) had built a strong business, but its digital presence failed to reflect the personality, passion, and expertise that set them apart. The brand was functional but lacked the storytelling and engagement needed to connect with customers on a deeper level.

Bringing CYP’s Passion to the Digital Stage

Matic Digital partnered with CYP to develop a refreshed brand strategy and a purchase-optimized digital experience. Our goal was to bring the energy of their team to life online, ensuring their digital presence felt as compelling as their in-person interactions.

Visual Identity Refresh: Illustrations Over Stock Photography

CYP had minimal photography assets, so we developed a distinct illustrative 
style that became a core part of their identity, reinforcing their approachable and knowledgeable brand positioning.

Authentic Brand Voice Development

The existing brand voice didn’t match the team’s energy. Through an in-person workshop, we captured how CYP talks to customers, crafting messaging that felt natural and engaging.

A Custom Quote Flow with Personality

CYP’s sales team thrived on personal connection, but their website lacked this human touch. We crafted a dynamic, engaging quote flow that mimicked their conversational approach, making the process seamless, fun, and on-brand.

A Digital Presence That Truly Reflects CYP

• Enhanced Visibility and Appeal – A digital presence that finally captured CYP’s unique spirit.

• Refined Brand Strategy – A cohesive identity that extended across all touchpoints and company culture.

• Optimized Purchase Journey – A streamlined and engaging user experience, reducing friction in the quote process.

• Website Launching 2025 – A modernized, scalable, and conversion-focused platform.

By collaborating closely with CYP through weekly check-ins and iterative design refinements, we ensured the final product was not only visually striking but also highly functional. This transformation didn’t just improve their website—it elevated their entire brand experience.