Colorado Tourism

Transforming an outdated experience into an inspiring travel hub

Colorado.com had long been a go-to resource for travelers, but its outdated user experience and content structure were holding it back. Navigation was clunky, trip-planning tools felt disjointed, and content wasn’t positioned effectively to inspire and guide visitors. With engagement and usability at risk, the site needed a full-scale transformation to better serve its audience.

A human centered redesign

Matic Digital partnered with Colorado.com to reimagine their digital presence, ensuring the platform was as intuitive and inspiring as the destinations it represents. Our goal was to create a seamless, modernized experience that made discovering and planning trips effortless.

Digital content positioning & visual language

The website’s aesthetic needed to match modern travel expectations. We refreshed the design, aligning it with Colorado’s adventurous spirit while ensuring clarity and ease of use.

Enhanced trip discovery & planning features

We designed intuitive tools that made planning and personalizing trips easier, allowing users to find destinations and activities that matched their interests.

Streamlined navigation & content organization

A structured approach to information architecture ensured that users could explore the site effortlessly, improving the way they access relevant travel resources.

SEO & accessibility improvements

Optimizing the site for search engines and ensuring compliance with WCAG 2.1 Level AA standards made the platform more inclusive and discoverable.

Seamless API integrations

We built a dynamic, scalable system that connected users to travel resources, enhancing the platform’s functionality and long-term adaptability.

• A Fully Modernized Digital Hub – A sleek, engaging, and accessible platform that serves as a premier resource for Colorado tourism.

• Stronger SEO Performance – Improved search rankings and increased discoverability.

• Frictionless Trip Planning – A user-friendly experience that empowers travelers to research and plan trips with ease.

• Future-Proof Scalability – A platform built to adapt to evolving tourism trends and digital standards.

By reimagining the user experience from the ground up, Matic Digital helped Colorado.com maintain its status as a trusted and immersive travel resource—one that truly connects visitors to the adventure, beauty, and excitement of Colorado.